As a marketer, business owner, or website owner, the thing you love most in the world should be ‘more customers’ or ‘more website visitors’. Is not it? You may be trying ways to improve your website traffic, but it is not benefitting too much. If this is the fact that has been worrying you for a long time, follow the methods below to improve your website traffic, which can lead to greater growth and sales of your service or business, that too for free In.
- Get Social
Producing great content and hoping that people get it will not work at all! You also have to be active. To improve your website traffic, you can use socially mediocre channels to promote your website and its content. Using social media marketing techniques can help you to gain a lot of popularity of your content, which can increase your website traffic efficiently. Once posted on your website, try to share your content on social media, such as Twitter, Facebook, or Instagram. Not only this, you have to be active on social media.
- Follow a Good On-Page SEO
Do you think SEO is dead? If yes, you need to think again! Optimizing all of your content to promote organic traffic to a website is still a valuable and effective practice. To improve your website traffic, you need to pay attention to and follow all on-page SEO guidelines. Using image alt text, creating internal links to new content, and writing effective meta descriptions is a best practice not only to improve a website’s ranking but also to get quality traffic.
- Target Long-Tail Keywords
Whether you are targeting for paid search results or SEO results, long-tailed keywords play an important role in improving your website’s ranking. And it is clear that, if your website ranking is improving, it will also improve your website traffic metrics. Include high-intention keywords and popular keywords in your content.
- Don’t Miss Guest Blogging
Guest blogging is one of the most effective tools to attract new and future visitors to your website. Posting a guest on a respected website can also improve your website traffic and help build your brand. There are some standards that you must follow otherwise it may result in harsher penalties. If you’ve done guest blogging in the past, this will be an easy task for you, of course!
- Go with Content Marketing
One of the best hacks to improve your website traffic is content marketing. You must have heard Charan – is content is the king! ‘You need to create valuable content that should include unsolicited headlines. If you are forcing the title, your content will never go unread. Just master the art of writing engaging content for your website, which can increase your website traffic at a fast pace.
- Produce video content for your website
Many reports have shown that video content is the most effective way to attract a lot of customers. If you use visuals to promote your website, your website will get a lot of traffic. Isn’t it amazing? Most marketers use video content to increase revenue more than any other medium.
- Use Schema Microdata
If you implement a schema or any other microdata format on your website, it will help search engine bots to quickly and effectively find and index your pages. Using schema for SEO practices can improve your website clicks through rates and traffic to your website. Schema microdata has many benefits in terms of increasing website traffic and revenue.
Don’t Forget Email Marketing
Email marketing has always been a powerful tool to understand quality traffic and increase sales for most website owners. A successful email blast can improve your website traffic. You can force your existing customers to visit your website for any kind of updates in your business. All you need to do to boost your traffic is to go with a friendly email reminder about a new product or service.
- Make your site responsive and fast
Gone are the days when people browsed any website mostly through desktop PCs. Now, most people use mobile devices, and therefore, your website should be responsive to all types of devices. The speed of your website should not slow down, because if it does, it will increase your traffic bounce rate. Make your website technically optimized and accessible in the category of devices to improve your website traffic.